Gammon through an innovative style experience gives a new interpretation to the rainproof garments, by launching a new concept of the men’s and women’s “fashion outerwear”.
The project combines fashion contents and their performance, creating extremaly comfortable garments with a great aesthetic impact.
Perfect garments in case of wind and rain, thanks to the use of technical fabrics, thermosealed seams of the latest generation and air intakes used to optimize the internal temperature. Perfect garments suitable for the ‘any time of the day’ usage, thanks to the original research for shapes, fitting, colours, fabrics, that give a strong personalety to every look.
The project has a strong, ‘urban’ spirit, because the models have been conceived while thinking about the life in the city (travel, job, free time). The garments are all ‘no season’ thanks to the use of a completely detachable fur padding or quilting.
Gammon is aimed at an expert consumer, who is interessted in adding to its wardrobe a garment full of contents at a competetive price, and aims to become The Brand for modern and fashionable outerweare.
SHOOTING | PRESS & PR